Free Mcdonalds McGriddle (Selected Areas)

DALLAS--(BUSINESS WIRE)--Do you hit the snooze button on the alarm clock numerous times before getting up? Does oversleeping cause you to miss breakfast? If so, you may be Morning Impaired. With the help of Dallas-based Moroch Partners and iNSPIRE!, McDonald's® is encouraging everyone to take back breakfast. Beginning today http://www.morningimpaired.com invites these alarm clock dodgers to fight "Morning Impairedness" and join the Society for Morning Impaired. A Spanish language and Hispanic consumer-centric site, http://www.levantateya.com, is also part of the program. The interactive web sites are part of a comprehensive and integrated media campaign that includes English and Spanish language television and radio spots, Internet banner ads, outdoor and point-of-purchase materials. The campaign will run in 44 U.S. media markets and over 3,800 restaurants.
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The web site highlights the quality choices and convenience of McDonald's breakfast menu while adding fun to the pursuit of breakfast, served up in a tongue-and-cheek fashion. In a fun twist, McDonald's is giving participants a chance to be featured on http://www.morningimpaired.com.

Visitors can submit a video saying what makes them morning impaired for a chance to win and be featured on the Morning Impaired Web site*. Three winners will be selected throughout the year for each site and will sit amongst the current Society for Morning Impaired members. Everyone who visits the site can heal their "Morning Impairedness" by receiving a free Sausage McGriddles® sandwich** just for signing up and becoming a member of the Society for the Morning Impaired.

While on the site, visitors can click on the various members of the society to see what makes them Morning Impaired, test their reflexes at the Morning Impaired testing lab by playing a game to see how fast they can hit the snooze button on the alarm clock and also download inspirational wall papers.

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